# Forward Thinking for Attention FWD

## Quick Recap

Just like the Future of Sports, the future-facing content of this project had the tendency to get us sidetracked (in a good way).

[Attention Span](https://attentionspan.com/) is a jack-of-all-trades kind of agency, and their aptly named Attention FWD team is a subset of ‘Spanners focused on forward-looking research, content, and events. The FWD Team is in pursuit of helping businesses identify what’s on the horizon—be it opportunities or obstructions.

We collaborated to create a site that champions said research, content, and events: [attentionfwd.com](https://attentionfwd.com/). We learned early on that those in the futurist space commonly fall into two tropes: sounding baseless in their claims and looking too “futuristic”. While we left the former for Attention Span to tackle—something their Insights do quite well—we avoided sci-fi vibes in favor of an editorial style that still features punchy colors.

The art direction leans on duotone images and bold headlines set in [Shentox](https://emtype.net/fonts/shentox). Each category of Insight has a color theme assigned to it and—a clever [Sass](https://sass-lang.com/) mixin later—the appropriate colors ride with articles everywhere they appear.

Cheers to the future!

### Launched

2019

### 14

Articles

> Adjacent pushed us to realize our vision — to bring compelling visual clarity to future-focused content.
>
>  Tyson Law Attention Span